[ 05 - SERVICE ]
UI/UX DESIGN & PRODUCT STRATEGY.
Interfaces that convert. Products that stick.
We treat design as an engineering discipline. Every screen is a hypothesis backed by user research, wired to conversion goals, and delivered as a production-ready design system — not a Figma dump.
[ 02 · CONTRAST MATRIX ]
LEGACY PLAYBOOK VS
WEBSEROTONIN ARCHITECTURE
[ LEGACY / AGENCY BLOAT ]
[ WEBSEROTONIN ARCHITECTURE ]
01
LEGACY Pretty mockups that engineers can't build
NEW +Component-driven Figma tied to real Tailwind tokens
02
LEGACY One-shot deliverable, no research
NEW +Discovery workshop + 5 usability tests per iteration
03
LEGACY Design 'system' = a colour palette
NEW +Storybook-ready primitives + a11y annotations
04
LEGACY Handoff over Slack
NEW +Async Loom walkthroughs + pair sessions with engineering
[ 03 · DELIVERABLES ]
WHAT LANDS
ON YOUR DRIVE.
DEL-01→
Research Brief
User interviews, competitive audit, opportunity map.
DEL-02→
Design System
Type, colour, spacing, motion & component primitives.
DEL-03→
High-Fidelity UI
Every state — empty, loading, error, edge-case.
DEL-04→
Prototype
Clickable Figma flows for stakeholder & user validation.
[ 04 · EXECUTION PIPELINE ]
FOUR STEPS.
ZERO MYSTERY.
01
Discovery
Stakeholder + user interviews, jobs-to-be-done, north-star metric.
WEEK 1
02
Architecture
Information architecture, task flows, low-fi wireframes.
WEEK 2
03
Interface
Design system, high-fi UI, motion spec, prototype.
WEEK 3 - 4
04
Handoff
Engineering pair sessions, QA reviews, documentation.
WEEK 5 - 6
[ 05 · TECHNICAL STACK ] TOOLS WE ACTUALLY
TOOLS WE ACTUALLY
USE IN OUR
PROJECTS.
FIGMAFIGJAMSTORYBOOKTAILWIND TOKENSFRAMER MOTIONMAZELOOKBACK